As patchwork generative AI deployments rise for short-term gains, new research suggests that this approach creates IT headaches and introduces threats in the long run.
Executive summary
Healthcare software company ModMed embarked on a remarkable journey of rapid growth. In the midst of their expansion, they recognized a need to ensure quality communication as they scaled. CEO Dan Cane, driven by a commitment to maintaining the highest standards, decided to leverage the power of Grammarly, a writing assistant he used for years, to support these efforts. ModMed now benefits from the Grammarly Business solution’s secure and reliable AI-powered communication assistance, allowing it to concentrate on helping its clients enhance healthcare practice efficiency and improve patient outcomes. The company style guide ensures that adherence to communication standards is protected. Grammarly’s generative AI capabilities allow users across all teams to generate quality content quickly and efficiently, saving each content creator 38 minutes a day—time they can use to focus on high-value, strategic initiatives.
“I knew everyone could benefit from more accurate, better, clearer writing and the efficiencies that Grammarly’s generative AI could contribute to their writing.”
—Dan Cane, ModMed CEO
How ModMed Reclaimed Time to Achieve More With Faster, Better Communication
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Communication mistakes get in the way of customer delight
“Now I can write a message and have Grammarly fine-tune it. The message reaches the audience much faster, and we get on the same page quicker.”
ModMed understands the value of time, which is why it offers an all-in-one platform for specialty medical practices that combines electronic health records, practice management, and revenue cycle management. This solution allows practices to focus on patients instead of administrative processes. While the company is built around its e-health technology, its culture is built around saving time for clients and team members alike. As the company grew, ModMed CEO Dan Cane recognized the opportunity to help standardize quality communications across the organization. He was looking for a way to help teams achieve more with better and faster communication. “We want to create delight, which happens when we’re exceeding expectations,” Cane said. “But exceeding expectations is hard to do if you’re sending out information that’s hard to understand.” Unclear messages meant readers had to waste extra time deciphering instructions and meaning. Fortunately, Cane knew how to solve this problem: Grammarly Business. Cane had been using Grammarly for years, so he knew how it could help ensure consistency and quality in company communications while meeting the company’s strict privacy requirements.
—Mihai Fonoage, ModMed VP of Engineering
“I’ve always found that Grammarly improves my writing quality. It articulates my thoughts much more clearly in my documents, emails, and chats,” he said. “I wanted to share that with our ‘Modernizers.’ I knew everyone could benefit from more accurate, better, clearer writing and the efficiencies that Grammarly’s generative AI could contribute to their writing. The clearer and more concise they can be, the more time they save and readers save because they understand the information immediately.”
How ModMed Reclaimed Time to Achieve More With Faster, Better Communication
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“My copilot when it comes to authoring new content”
“Grammarly’s generative AI has helped us be faster, more efficient, and more effective.” Grammarly’s generative AI writing assistance helps the marketing team craft first drafts through guided prompts. “It’s great to have that first draft prepared, and that helps them save time and stay on-culture and on-brand,” said CMO Adam Riff. Or, as Cane said, “Grammarly is not just a spell- and grammar-checker. It’s my copilot when it comes to authoring new content.” With Grammarly’s in-line writing assistance, team members produce more refined communications. Grammarly enforces the company’s style guide, so users get real-time suggestions on how to write in the company’s tone and style. This ensures that the company’s brand experience remains “premium” as it expands.
158.3 Hours saved/year/user
28X
ROI
—Adam Riff, ModMed CMO
How ModMed Reclaimed Time to Achieve More With Faster, Better Communication
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“I’m a gen AI evangelist,” Riff said. “I love the way it gives people superpowers, so to speak. It takes away work you probably didn’t want to do anyway, like adjusting the tone to sound more professional or finding a new way to say the same thing. Then you can spend more time doing the parts of your job you enjoy. “It’s wonderful to have a partner as invested as ModMed is in exploring how this new technology can reshape employee efficiency.” According to Mihai Fonoage, ModMed’s VP of Engineering, what sets Grammarly’s generative AI apart from competitors is its seamless integration into all the applications ModMed uses, including Google Suite, email, and Slack. The platform also includes privacy functions such as SSO and Managed Mode, which prevent users from logging into the ModMed system with any email other than their ModMed work email, helping to safeguard the company’s network.
Improve it
Simplify it
Shorten it
Adjust tone
How ModMed Reclaimed Time to Achieve More With Faster, Better Communication
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A force multiplier
Fonoage used to write a lot of emails, believing they conveyed the message he wanted to send. But then he’d go back and reread the thread and see that maybe his message wasn’t understood as clearly as he’d hoped. “Now I can write a message and have Grammarly fine-tune it,” he said. “The message reaches the audience much faster, and we get on the same page quicker. It amazes me the changes Grammarly can make and how it resonates with me much better than what I actually wrote. It’s an exceptional tool that enhances my writing and boosts my confidence as a communicator.” In this way, ModMed achieves its core values of saving people time and creating customer delight: ModMed estimates each content creator saves 38 minutes a day—a yearly time-savings of 158.3 hours per year per team member, the equivalent of ~19.8 days each.
69% Improvement in written communications
38 Mins saved day/user
“Grammarly’s generative AI has helped us be faster, more efficient, and more effective,” Riff said.
Cane considers that time savings a “force multiplier.”
“ModMed is all about innovation,” Riff said. “Everything we’ve designed has the goal of helping our clients and our team members be as effective and efficient as possible. Grammarly plays a big role in that for us.”
“What I write will then be read dozens, hundreds, even thousands of times. The clarity and the conciseness of what I write becomes so important because it saves time for all of those recipients to understand what I’m trying to tell them,” he said.
How ModMed Reclaimed Time to Achieve More With Faster, Better Communication
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