Enterprise Grid® AI Writing Assistant | Fall 2023

As patchwork generative AI deployments rise for short-term gains, new research suggests that this approach creates IT headaches and introduces threats in the long run.

AI Writing Assistants

Contenders

Leaders

Niche

High Performers

Satisfaction

G2 Grid® Scoring

(AI Writing Assistants continues on next page)

1 © 2023 G2, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.

Enterprise Grid® Report for AI Writing Assistant | Fall 2023

AI Writing Assistants (continued)

AI Writing Assistants Definition AI writing assistants utilize machine learning to help users through various steps of the writing process, including research, grammar and tone checking, and localization. These tools leverage natural language processing (NLP) to analyze text and provide recommendations or related content. These tools can ease the otherwise cumbersome and slow process of writing content, allowing users to write more quickly and with confidence. Augmented writing can be used by any professional looking for writing help, from content marketers trying to create more compelling material to HR representatives optimizing job listings. AI writing assistants are incredibly varied in their scope and scale. Some are full augmented writing platforms where users write all their content. Others are simpler bots that intake content written elsewhere and provide recommendations after the fact. Some AI writing assistants have strict, express functionality such as building specific types of forms or providing a certain type of writing recommendation. However, plenty of generalized AI writing assistants are available.

To qualify for inclusion within the AI Writing Assistant category, a product must:

Utilize artificial intelligence to assist some portion of the writing process

Provide insight or recommendations to improve written work

Offer additional, relevant resources aimed at informing the writer

Correct grammatical errors within a written work

Enterprise AI Writing Assistant Grid® Scoring Description Products shown on the Enterprise Grid® for AI Writing Assistant have received a minimum of 10 reviews/ratings in data gathered by August 15, 2023. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, seller size, and social impact) and placed into four categories on the Grid®: Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: Grammarly Business and Notion High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: Writesonic Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: Wordtune, TextExpander, Regie.ai, Anyword, Rytr, and Simplified

Enterprise Grid® Report for AI Writing Assistant | Fall 2023

Grid® Scores for Enterprise AI Writing Assistants The table below shows the Satisfaction and Market Presence scores that determine product placement on the Enterprise Grid®. To learn more about each of the products, please see the profile section.

Leaders

# of Reviews

Satisfaction

Market Presence

G2 Score

500

Grammarly Business

110

Notion

High Performers

Writesonic

Niche

Wordtune

TextExpander

Regie.ai

Anyword

Rytr

Simplified

* Products are ordered by G2 Score. Satisfaction score is used as a tiebreaker if two products have the same G2 Score.

Enterprise Grid® Report for AI Writing Assistant | Fall 2023

Grid® Methodology

Grid® Rating Methodology The Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the AI Writing Assistant category algorithmically based on data sourced from product reviews shared by G2 users and data aggregated from online sources and social networks. Technology buyers can use the Grid® to help them quickly select the best products for their businesses and to find peers with similar experiences. For sellers, media, investors, and analysts, the Grid® provides benchmarks for product comparison and market trend analysis.

Segmented Grid® Scoring Methodology When viewing a Grid® by segment size, the same Grid® scoring methodology applies. However, the review data used is only from reviewers who are employed by a company within a particular company segment.

G2 uses the following definitions for company segments:

Small-Business Review: A review from someone who works at a company with 50 or fewer employees

Mid-Market Review: A review from someone who works at a company with 51-1,000 employees

Enterprise Review: A review from someone who works at a company with 1,001+ employees

Grid® Scoring Methodology G2 rates products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique algorithm (v3.0) to this data to calculate the Satisfaction and Market Presence scores in real time. The Enterprise Grid® Report for AI Writing Assistant | Fall 2023 is based on scores calculated using the G2 algorithm v3.0 from reviews collected through August 15, 2023. To view the AI Writing Assistant Grid® with the most recent data, please visit the AI Writing Assistant page. For more details on Grid® Scoring, please view the G2 Scoring Methodology here. Grid® Categorization Methodology Making G2 research relevant and easy for people to use as they evaluate and select business software products is one of our most important goals. In support of that goal, organizing products and software companies in a well-defined structure that makes capturing, evaluating, and displaying reviews and other research in an orderly manner is a critical part of the research process. To manage the process of categorizing the software products and the related reviews in the G2 community, G2 follows a publicly available categorization methodology. All products appearing on the Grid® have passed through G2’s categorization methodology and meet G2’s category standards. Many terms that appear regularly across G2 and are used to aid in product categorization warrant a definition to facilitate buyer understanding. These terms may be included within reviews from the G2 community or in executive summaries for products included on the Grid®. A list of standard definitions is available to G2 users to eliminate confusion and ease the buying process.

(Grid® Methodology continues on next page)

** Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Enterprise Grid® Report for AI Writing Assistant | Fall 2023

Regional Grid® Methodology (continued)

Rating Changes and Dynamics The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 up through August 15, 2023. The ratings may change as the products are further developed, the sellers grow, and as additional opinions are shared by users. G2 updates the ratings on its website in real time as additional data is received, and this report will be updated as significant data is received. By improving their products and support and/or by having more satisfied customer voices heard, Contenders may become Leaders and Niche sellers may become High Performers. Trust Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account or verified business email address to validate a G2 user’s identity and employer. We also validate users by partnering with sellers and organizations to securely authenticate users through select platforms. We do not allow users to review their current or former employers’ products, or those of their employers’ competitors. Additionally, all reviews are manually checked by our team after our algorithm filters out reviews that don’t meet our submission requirements. All reviews must pass our moderation process before they are published. Our G2 staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Sellers cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings. G2 may occasionally offer incentives for honest reviews to help us gather a full and accurate data set. These incentives are offered as thank-yous for approved reviews. Incentives are never conditioned upon the substance of the review, positive or negative. Each such incentivized review is disclosed with an “Incentivized Review” banner. Grid® Inclusion Criteria All products in a G2 category that have at least 10 reviews from real users of the product are included on the Grid®. Inviting other users, such as colleagues and peers, to join G2 and share authentic product reviews will accelerate this process. If a product is not yet listed on G2 and it fits the market definition above, then users are encouraged to suggest its addition to our AI Writing Assistant category.

Product Profiles Product profiles and detailed charts are included for products with 10 or more reviews.

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Grammarly Business 4.7 (4,338)

Grammarly Business has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. Grammarly Business has the largest Market Presence and received the highest Satisfaction score among products in AI Writing Assistant. 98% of users rated it 4 or 5 stars, 94% of users believe it is headed in the right direction, and users said they would be likely to recommend Grammarly Business at a rate of 93%. Grammarly Business is also in the Plagiarism Checker and Proofreading categories.

Satisfaction Ratings Quality of Support

Top Industries Represented

Higher Education

91%

Information Technology and Services

Avg 91%

Ease of Use

Computer Software

95%

Education Management

Avg 94%

Meets Requirements

Financial Services

93%

Avg 93%

Ease of Admin

93%

Avg 90%

Ease of Doing Business With

93%

Avg 90%

Ease of Setup

93%

Avg 91%

Highest-Rated Features Grammar Check

Lowest-Rated Features Citation Finder

97%

86%

Avg 93%

Avg 82%

Sentence Formatting

Form Generation

95%

87%

Avg 92%

Avg 90%

Tone Check

Standalone Application

93%

89%

Avg 91%

Avg 92%

Ownership Grammarly

HQ Location San Francisco, CA

Year Founded 2009

Employees (Listed On Linkedin) 1,271

Company Website grammarly.com

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Notion 4.7

(4,770)

Notion has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 100% of users rated it 4 or 5 stars, 94% of users believe it is headed in the right direction, and users said they would be likely to recommend Notion at a rate of 94%. Notion is also in the Knowledge Base, Note-Taking Management, and Project Management categories.

Satisfaction Ratings Quality of Support

Top Industries Represented

Information Technology and Services

85%

Higher Education

Avg 91%

Ease of Use

Computer Software

86%

Education Management

Avg 94%

Meets Requirements

Banking

87%

Avg 93%

Ease of Admin

85%

Avg 90%

Ease of Doing Business With

80%

Avg 90%

Ease of Setup

86%

Avg 91%

Highest-Rated Features Sentence Formatting

Lowest-Rated Features Citation Finder

88%

71%

Avg 92%

Avg 82%

Standalone Application

Plugin

87%

76%

Avg 92%

Avg 88%

Content Generation

Plagiarism Check

86%

78%

Avg 92%

Avg 88%

Ownership Notion

HQ Location San Francisco, California

Year Founded 2016

Employees (Listed On Linkedin) 2,000

Company Website notion.so

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Writesonic 4.8 (1,818)

Writesonic has been named a High Performer product based on having high customer Satisfaction scores and a low Market Presence compared to the rest of the category. 100% of users rated it 4 or 5 stars, 95% of users believe it is headed in the right direction, and users said they would be likely to recommend Writesonic at a rate of 96%. Writesonic is also in the Synthetic Media category.

Satisfaction Ratings Quality of Support

Top Industries Represented

Higher Education

89%

Computer Software

Avg 91%

Ease of Use

Information Technology and Services Architecture & Planning

97%

Avg 94%

Meets Requirements

Arts and Crafts

94%

Avg 93%

Ease of Admin

93%

Avg 90%

Ease of Doing Business With

97%

Avg 90%

Ease of Setup

95%

Avg 91%

Highest-Rated Features Standalone Application

Lowest-Rated Features Plugin

93%

86%

Avg 92%

Avg 88%

Idea Recommendation

Tone Check

93%

90%

Avg 92%

Avg 91%

Plagiarism Check

Sentence Formatting

93%

91%

Avg 88%

Avg 92%

Ownership Writesonic, Inc.

HQ Location San Francisco

Year Founded 2021

Employees (Listed On Linkedin) 54

Company Website writesonic.com

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Wordtune 4.6 (162)

Wordtune has been named a Niche product based on having a relatively low Satisfaction score and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. 100% of users rated it 4 or 5 stars, 90% of users believe it is headed in the right direction, and users said they would be likely to recommend Wordtune at a rate of 98%.

Satisfaction Ratings

Top Industries Represented

Quality of Support

Human Resources

96%

Computer Software

Avg 91%

Ease of Use

E-Learning

99%

Executive Office

Avg 94%

Meets Requirements

Farming

94%

Avg 93%

Ease of Admin

N/A

Avg 90%

Ease of Doing Business With

N/A

Avg 90%

Ease of Setup

N/A

Avg 91%

*N/A is displayed when fewer than five responses were received for the question.

Highest-Rated Features Form Generation

Lowest-Rated Features Style Editor

95%

88%

Avg 90%

Content Generation

Tone Check

95%

91%

Avg 92%

Avg 91%

Idea Recommendation

Plugin

94%

91%

Avg 92%

Avg 88%

Ownership AI21Labs

HQ Location Tel Aviv, IL

Year Founded 2017

Employees (Listed On Linkedin) 204

Company Website www.ai21.com

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

TextExpander 4.7 (80)

TextExpander has been named a Niche product based on having a relatively low Satisfaction score and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. 100% of users rated it 4 or 5 stars, 73% of users believe it is headed in the right direction, and users said they would be likely to recommend TextExpander at a rate of 98%. TextExpander is also in the Knowledge Base category.

Satisfaction Ratings

Top Industries Represented

Quality of Support

Internet

97%

Computer Software

Avg 91%

Ease of Use

Financial Services

95%

Higher Education

Avg 94%

Meets Requirements

Biotechnology

94%

Avg 93%

Ease of Admin

N/A

Avg 90%

Ease of Doing Business With

N/A

Avg 90%

Ease of Setup

N/A

Avg 91%

*N/A is displayed when fewer than five responses were received for the question.

Ownership Text Expander

Employees (Listed On Linkedin) 49

Company Website textexpander.com

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Regie.ai 4.6

(207)

Regie.ai has been named a Niche product based on having a relatively low Satisfaction score and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. 100% of users rated it 4 or 5 stars, 100% of users believe it is headed in the right direction, and users said they would be likely to recommend Regie.ai at a rate of 94%. Regie.ai is also in the Sales Acceleration Platforms, Sales Engagement, AI Sales Assistant, and Personalization categories.

Satisfaction Ratings

Top Industries Represented

Quality of Support

Computer Software

88%

Information Technology and Services Transportation/Trucking/ Railroad

Avg 91%

Ease of Use

94%

Broadcast Media

Avg 94%

Meets Requirements

Computer & Network Security 1

93%

Avg 93%

Ease of Admin

N/A

Avg 90%

Ease of Doing Business With

N/A

Avg 90%

Ease of Setup

N/A

Avg 91%

*N/A is displayed when fewer than five responses were received for the question.

Highest-Rated Features Style Editor

Lowest-Rated Features Citation Finder

99%

90%

Avg 90%

Avg 82%

Plagiarism Check

Sentence Formatting

97%

94%

Avg 88%

Avg 92%

Idea Recommendation

Text Generation

97%

94%

Avg 92%

Avg 94%

Ownership Regie.ai

HQ Location San Francisco, CA

Year Founded 2020

Employees (Listed On Linkedin) 53

Company Website www.regie.ai

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Anyword 4.8

(1,176)

Anyword has been named a Niche product based on having a relatively low Satisfaction score and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. 100% of users rated it 4 or 5 stars, 100% of users believe it is headed in the right direction, and users said they would be likely to recommend Anyword at a rate of 95%. Anyword is also in the Content Creation, Natural Language Generation (NLG), Content Analytics, and Synthetic Media categories.

Satisfaction Ratings

Top Industries Represented

Quality of Support

Education Management

79%

Information Technology and Services

Avg 91%

Ease of Use

Telecommunications

91%

Biotechnology

Avg 94%

Meets Requirements

Chemicals

94%

Avg 93%

Ease of Admin

N/A

Avg 90%

Ease of Doing Business With

N/A

Avg 90%

Ease of Setup

N/A

Avg 91%

*N/A is displayed when fewer than five responses were received for the question.

Highest-Rated Features Sentence Formatting

Lowest-Rated Features Style Editor

91%

86%

Avg 92%

Avg 90%

Tone Check

Content Generation

91%

89%

Avg 91%

Avg 92%

Ownership Anyword

HQ Location New York

Year Founded 2013

Employees (Listed On Linkedin) 107

Company Website anyword.com

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Rytr 4.7

(768)

Rytr has been named a Niche product based on having a relatively low Satisfaction score and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. 100% of users rated it 4 or 5 stars, 67% of users believe it is headed in the right direction, and users said they would be likely to recommend Rytr at a rate of 99%.

Satisfaction Ratings

Top Industries Represented

Quality of Support

Banking

97%

Higher Education

Avg 91%

Ease of Use

Computer & Network Security 1

98%

Education Management

Avg 94%

Meets Requirements

Financial Services

95%

Avg 93%

Ease of Admin

N/A

Avg 90%

Ease of Doing Business With

N/A

Avg 90%

Ease of Setup

N/A

Avg 91%

*N/A is displayed when fewer than five responses were received for the question.

Ownership Rytr

HQ Location Wilmington, Delaware

Year Founded 2021

Employees (Listed On Linkedin) 11

Company Website rytr.me

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Simplified 4.6 (1,733)

Simplified has been named a Niche product based on having a relatively low Satisfaction score and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. 91% of users rated it 4 or 5 stars, 67% of users believe it is headed in the right direction, and users said they would be likely to recommend Simplified at a rate of 91%. Simplified is also in the Display Ad Design, Graphic Design, Video Editing, and Social Media Management categories.

Satisfaction Ratings

Top Industries Represented

Information Technology and Services

Quality of Support

95%

Education Management

Avg 91%

Ease of Use

Consulting

92%

Accounting

Avg 94%

Meets Requirements

Airlines/ Aviation

94%

Avg 93%

Ease of Admin

N/A

Avg 90%

Ease of Doing Business With

N/A

Avg 90%

Ease of Setup

N/A

Avg 91%

*N/A is displayed when fewer than five responses were received for the question.

Highest-Rated Features Content Generation

Lowest-Rated Features Tone Check

98%

91%

Avg 92%

Avg 91%

Grammar Check

Style Editor

95%

91%

Avg 93%

Avg 90%

Ownership Simplified

HQ Location San Francisco, CA

Year Founded 2020

Employees (Listed On Linkedin) 63

Company Website simplified.co

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Satisfaction Ratings for AI Writing Assistant G2 reviewers rated software sellers ability to satisfy their needs as shown in the table below.

Net Promoter Score (NPS)

Satisfaction

Satisfaction by Category

Net Promoter Score (NPS) (Range from -100 to +100)

Likelihood to Recommend

Product Going in Right Direction?

Meets Requirements

Ease of Doing Business With

Quality of Support

Ease of Admin

Ease of Setup Ease of Use

Grammarly Business

93% 94% 93% 93% 93% 91% 93% 95%

Notion

94% 94% 87% 85% 80% 85% 86% 86%

Writesonic

96% 95% 94% 93% 97% 89% 95% 97%

Wordtune

98% 90% 94% N/A

N/A

96%

N/A

99%

TextExpander

98% 73% 94% N/A

N/A

97%

N/A

95%

100

Regie.ai

94% 100% 93%

N/A

88% N/A

94%

Anyword

95% 100% 94% N/A

N/A

79%

N/A

91%

Rytr

99% 67% 95%

N/A

97%

N/A

98%

100

Simplified

91% 67% 94% N/A

N/A

95%

N/A

92%

Average

95% 87% 93% 90% 90% 91% 91% 94%

*N/A is displayed when fewer than five responses were received for the question. **Net Promoter Score ranges from -100 to +100

| Fall 2023 Enterprise Grid® Report for AI Writing Assistant

Additional Data for AI Writing Assistant The table below highlights third-party market presence data used to inform the G2's Market Presence Score that highlights each products impact and influence in the category.

Market Presence

Employees on LinkedIn (Seller)

Twitter Followers (Seller)

LinkedIn Followers

Glassdoor Rating

Seller Name Year Founded

Grammarly Business

Grammarly

2009

1,271

153,498

235,307

4.5

Notion

2016

2,000

385,683

438,165

4.8

Writesonic

Writesonic, Inc.

2021

14,470

15,261

4.8

Wordtune

AI21Labs

2017

204

10,052

3,949

N/A

TextExpander

Text Expander

1,596

13,184

4.8

Regie.ai

2020

6,207

245

N/A

Anyword

2013

107

17,449

773

N/A

Rytr

2021

2,752

2,237

Simplified

2020

6,595

7,372

N/A

*N/A is displayed when data is not publicly available.

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